Monthly reports that helps companies to diagnose than post-mortem

•  Indicates salesman effectiveness
• Reflects distribution efficiency
• More accurate results due to higher sample size
• Economical – low survey rate
  

• Gaining a complete view of the competitive landscape
• Uncovering business opportunities
• Identify who is buying; what, where, why they are buying and how much they pay
• Measuring consumer attitudes, brand awareness and retailer satisfaction
• Optimize promotional support

• How can we continuously measure our performance.
• How is the competition doing?
• Who is a true competitor - and who is not?
• Where are our competitors strong. Or weak