| 1. ITMO
– In Trading Merchandising Operations |
Marketing companies
often carry out huge display & merchandising effort
from time to time across different cities and different
types of outlets. To measured effectively whether the
activity has been carried out and the impact it has created
we have launched our product ITMO.
Types of stores which are covered under the ITMO are General
Stores, Kirana Stores, Restaurants, Paan / Beedi Shops,
Food Stores, Modern Stores, Medical Stores and Durables
Stores.
The product is specifically designed to cover all the
markets ranging from cities having a population of 100,000
or more.
As an add on feature, not only data is provided to client's
but also accompanying digital photographs are provided
as a value add.
|
| 51,550 Outlets on the
following parameters - - - |
| |
| 1. In Trade
Merchandising Operations – ITMO |
| Identifying
In Trade Merchandising Opportunities (ITMO) for promoting
and marketing and distributed by it |
 |
It shows the breadth & depth of every SKU |
|
|
Product penetration / availability at retail |
|
|
Point of Sale material for each SKU |
|
|
Retailer stocking patterns |
|
|
SKU Display & Visibility |
| |
| 2.
RQI + CSS Retail Quality Inspection + Customer Satisfaction
Survey |
| A change in the
culture of TIME management providing the consumer with
fresh products resulting in promoting brand loyalty &
repeat sales. |
| What
is RQI? |
|
A system designed for local markets |
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To identify & prioritize issues |
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To minimize shelf life of SKU |
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From the manufacture, storage & handling of products |
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Time management of all products |
| |
| Objectives |
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To minimize BEST BEFORE DAY (BBD) write off |
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To minimize product age at all stages of product life
cycle |
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An effort to deliver freshest product to consumer |
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Enhancement of customer satisfaction level in market |
|
Commitment and consistent effort for a total system approach
on part of all associates |
| |
| The
Cost Of Poor Quality |
|
For every complaint received there are 49 who don't bother |
|
90% of the 49 consumers change brand |
|
They switch to competitors brand |
|
Retailer will favour brand that sells |
|
You loose volume – placement – image |
| |
When You Don't Practice RQI
|
|
Consumer and customer complaints |
|
Lose consumer – Disputes with retailers – loose both |
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Lose outlet – market share – hits brand & co image |
|
Legal implications – Nuisance factor – kill pack |
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Staggers new launch plans – Effects company rating |
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Hits revenue and general welfare of employees |
| |
| If
You Do It Right Your are in control |
|
Consumer's confidence |
|
Customer's good will & respect |
|
Credibility – Company – Brand – Individuals |
|
Repeat purchase – Higher volumes – higher share |
|
Better performance – lead to better incentives |
|
Your companies rating up |
|
Reward |
|
Employees welfare |
| |
|
RQI designed for quality assurance department of food
companies to know there |
|
Age of SKU at retail outlet |
|
Availability of each SKU |
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Positioning of SKU vis-à-vis competitors |
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Stocking pattern of each SKU |
| |
|
Customer Satisfaction Survey – Retailer |
|
The Retailer is asked on service-related impressions of
the company and its employees: |
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Delivery of stocks |
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Service frequency |
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Cooler maintenance |
|
Schemes |
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Sales person behavior & friendliness |
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Product Rotation |
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Merchandising Support |
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Product Pricing |
|
Consumer Response Cell No. |
